Stix & Stones

  • Project Type:
    Packaging Design

Stix & Stones was designed to encourage kids make healthier eating decisions. The idea behind the brand was to create an inviting mascot to support a larger theme. The food contents of this product are based on what is referred to by nutritionists as the “Paleolithic Diet”, which includes power foods such as fruits and nuts.

Aside from a playful mascot, one goal of the project was to achieve a final packaging form that would provide an added sense of functionality. Since the aim of the brand is to promote an active lifestyle, the snack box has a divider in the middle to separate sesame sticks from berries and nuts—in addition to reclosable flaps—for optimal “pourability” on the go.