San Diego Central Library

  • Project Type:
    Branding & Identity

A new landmark is in the works of being erected in downtown San Diego, a nine-story Central Library building. I was asked to develop an all-encompassing branding campaign for the new civic project; including but not limited to: a distinctive logo, informational pamphlet, posters, wayfinding signage, stationary system, street banners, employee uniforms, postcards, and detailed brand standards guide.