Nest of Unrest
This campaign is driven towards the goal of instilling a sense of urgency in college students. Billboard advertisements, sleep-oriented promotional items, and memorable icons to help spread awareness.
The primary aim of the brand is to inform people that a lack of sleep poses more harm to the body than one might suspect. College students will be a large emphasis in this branding strategy. Research suggests college students are among the most sleep-deprived groups in the nation.